Facebook and Instagram users will now have to pay for ‘blue badge’ or (blue tick) verification, the parent company of these two popular social media platforms announced this in a statement.
It will cost Android phone users $11.99 per month and iPhone users $14.99
However, for now this service has been launched in Australia and New Zealand.
Mark Zuckerberg, chief executive of Meta, said the move would “ensure the security and authenticity of social media apps.”
It is known that this step of Meta was originally launched from the ‘Blue Badge’ verification system in November 2022 in exchange for the money taken by Elon Musk, the owner of Twitter.
Meta’s paid subscription service is not yet open for business, but one can pay for verification if desired Note that the ‘Blue Badge’ is mainly used to indicate the authenticity of the profile
Meta said in a post on its website that users who pay for the subscription will be given a ‘blue badge’. Which will increase the visibility of their posts, protection from pseudonymous users and easier access to customer service.
The change will not affect previously verified accounts, Meta told the media. But for some small users this feature can increase their visibility.
Meanwhile, Twitter’s paid-for verification feature was shut down last November. The reason given then was that some unscrupulous users paid for the ‘blue badge’ and started running IDs named after famous brands and celebrities.
According to Meta, Instagram and Facebook username verification must match the user’s face and profile picture with a government-issued ID in the respective country.
Meta has not yet specified when they will roll out this feature in other countries. However, Zuckerberg said in a post on his social media that it will be launched ‘soon’.
The company announced 11,000 layoffs as a result of overinvestment during the Covid-19 pandemic. At that time, he said, “Meta will be further enriched based on the situation of the epidemic.”
He further said, ‘So I have decided to significantly increase the investment.’
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